Target Or Targét?
*Spec
Insight: You’re either a Target person or a Targét person
Idea: No matter how fancy you want to be, there’s a place for you at Target/Targét
IRL Choices
Encourage people to physically choose how fancy they want to be
Learn to speak Targét
Real Targét
We gave the option for the real Targét experience to our fancy-minded shoppers
Mascot
We hired a new mascot for all things Targét. Meet Frenchie, the Frenchie.
Website Toggle
Toggle between Target and Targét on the website to fancify your online shopping experience
Meeeeeeeemes
My Role: Copywriter and Designer
Art Director and Designer: Everett Biron