Ducks Fly as One
Insight: People don’t see University of Oregon as a “Basketball School”
Idea: Show why Ducks don’t care that they’re not the best basketball team
*This campaign was made in Allen Hall Advertising, a full service creative agency at the University of Oregon*
OOH on The Duck Store next to the campus
Played on ESPN and FoxSports Radio
Featured some very (q)wacky fans on ESPN
Took over the UO student center
Showed up in local bars and coffee shops
And threw down at the Backcourt Bash, a community event for the final game of the season
Including games, Activities, and Screen printing
And a History Wall
My Role: Copywriter
Art Direction and Design: Nijel Aranibar, Christina Nguyen, Everett Biron, Zoe Hardister, Ainsley McRae, Cas Reed, Jenna Petri, Dino Rivano, Payton Alonzo
Project and Account Managers: Hailey Howard, Corinna Bielen, Mackenzie Knutson, Michaela Hagel, Tanner Sausser
Strategists: Keeley Groos, Georgia Karam, Jenny Burrow, Paige Schwartz
Copywriters: Matt Maben and Daniel Kovalev
Media Planners: Autumn Soucy, Wyatt Jenkerson, Lauren Hopper
Producers: Charlie Nguyen, Raphael Baum